Scott Burrows

Embracing Challenges: The Power of “What” Questions

In the dynamic world of business, how we approach challenges can define our path to success. Instead of being bogged down by adversity, we have the power to transform it into opportunity simply by changing the way we ask questions.

From “Why” to “What”

During tough times, it’s natural to ask ourselves, “Why is this happening to us?” However, this question often leads to frustration and a sense of helplessness. What if we shift our perspective and ask, “What can we do to leverage this change?” This simple shift from “Why” to “What” can unlock a world of possibilities.

“What” questions are inherently different—they are open-ended, future-focused, and oriented towards solutions. They encourage creativity and innovation by directing our energy towards finding opportunities amidst challenges rather than dwelling on the problems themselves.

Turning Challenges into Opportunities

For example, imagine a scenario where a formidable competitor enters your market space, posing a threat to your business. Instead of panicking or feeling defeated, asking “What can we do differently to stand out?” opens doors to proactive strategies. You might decide to emphasize unparalleled customer service or create a unique experience that distinguishes your brand in the marketplace.

Cultivating a Mindset of Innovation

Adopting a “What” mindset not only facilitates finding solutions but also cultivates a culture of innovation and resilience within your organization. It encourages you and your team to think creatively, adapt swiftly, and transform challenges into stepping stones for success.

Embracing Change

Ultimately, embracing “What” questions is about embracing change itself. It’s about recognizing that every challenge carries within it the seeds of opportunity for growth and improvement. By focusing on “What” we can do next, we position ourselves not just to survive but to thrive in an ever-evolving business landscape.


As an inspirational business keynote speaker, I often emphasize the transformative power of asking the right questions. By shifting our focus from “Why” to “What,” we empower ourselves to navigate challenges with resilience, creativity, and a proactive spirit. Let’s embrace the power of “What” questions, turn adversity into opportunity, and pave the way for continued success in our endeavors.

Remember, it’s not about avoiding challenges—it’s about leveraging them to propel ourselves forward.

How do you approach challenges in your business? Have you experienced the transformative impact of asking “What” questions? Share your thoughts and experiences in the comments below!

To reach me for a speaking opportunity:

Scott Burrows, Keynote Motivational Speaker | Author
Office: 813-477-0862

Donna Buttice, Business Manager
Office: 630-330-7533 
Website: Platinum Speakers Agency: The Best Keynote Speakers for Your Events

Inspiring organizations to cultivate a Vision that transcends boundaries, a Mindset that defies limitations, a Grit that knows no bounds! 

Scott Burrows - Vision, Mindset, Grit

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