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Technology has changed the way we live. Often times, it gets very difficult to keep track of one’s own identity, in our hyper-connected world.

Even more so, if you are at the helm of an organization. When you set up a business initially, you know exactly what your aims are. However, a few years down the line, you begin to lose perspective. Your goals become opaque.

“As businesses become more complex, ideas change and ‘shiny objects’ pop up to knock you off track.” – Gino Wickman, Founder of EOS Worldwide

To be a successful entrepreneur, you need a well-defined vision to become the best you can. Do you run a business? Ask yourself these 4 questions and rebuild your goals:

1. What core values do I have?

A good business philosophy does not only highlight beliefs and principles that the company strives to uphold. Rather, it encompasses the owner’s core values.

Business leaders should outline a set of character traits that speak for the company and its workers, that reflects them. It may include characteristics like integrity, teamwork and devotion.

Invite a motivational keynote speaker to your business events regularly. This will help your employees identify these values and build a powerful company culture.

2. What is the USP of my business?  

The core focus of a company is generally the services it offers. This is often referred to as the Unique Selling Proposition or USP.

It is what distinguishes you from your competitors. From lowest possible pricing to the highest quality available to your product being the first-of-its-kind, a USP could be anything.

3. Where do I see myself five years from now?

What is the most important thing you want to have accomplished in the next five years? It could be something related to sales or revenue. Either way, asking this question will help you expend your energy, time, effort and resources in working toward that goal.

4. Do I have a marketing strategy?

It should be simple. Recognize what your ideal target market is. Identify all the obstacles, fears and concerns that are a part and parcel of this market.

Get them on paper so that you can deal with them with a more focused approach. Come up with unique solutions to build customer trust. The next natural step is to position your brand in your customer’s minds.

It is better to under-promise and over-deliver, than make unrealistic promises, only to break them later.

Sales leaders from various industries take assistance from Scott Burrows, a Florida-based sales  motivational speaker. His message of Vision, Mindset and Grit will give your team new insight into the sales and revenue challenges and help you realize your long-term goals. Invite Scott for your next conference: 855-841-9225.

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