Category: Adversity

So, Doctor, when is the Best Time?

In delivering motivational talks on helping pharmaceutical sales reps get better results, I know all too well the dreaded refrain that many sales reps hear: “I think the drug has strong possibilities, I just don’t think that now is the right time.”

Procrastination

Of all of the sales objections, procrastination is one of the most difficult to overcome. It is a conversation stopper and delayer. In fact, it can delay a sale indefinitely to “maybe” next month, next quarter, next year.  It is a way to express an objection without seeming to hurt your feelings. The intention is to have you leave the office thinking they are nice people. In truth, they’ve delayed your sale and weakened sales results. But why?

Sales performance writer Bryan Gonzalez, in his January 2019 article for HubSpot entitled “The 7 Most Common Sales Objections by Prospects & How to Overcome Them,” lists procrastination as one of the most cumbersome objections.

“Prospects are busy. They will push anything off to tomorrow because today is swamped. Don’t let them! You have a solution they needed yesterday. Reassure them that this is not a buying conversation. You just want to show them what you do, and see if there’s value for them.”

If you have made it into the office, be determined to provide valuable education without being overbearing. You are there to educate as to what the drug can do and how it will help their patients.

Laura Tobias wrote an article for the Lincoln Health Network entitled “Bringing Pharma Reps Back to the Top.”

One of the observations Tobias made was:

“Some medical schools have entire classes devoted to teaching students how to encounter sales reps – doctors are essentially taught how to say ‘no.’ They are also trained to tell patients not to take highly advertised drugs and to instead opt for something that is more effective, even if it’s less known…” If a sales rep calls on a practice with the same information, the same approach and a lack of interest as to the HCP’s needs, it should not be a surprise if procrastination and a lack of interest are the result.

Last year, Michael Kirsch MD wrote an article for KevinMD entitled “How Should Salespeople Sell to Doctors?” in which he gave an example as to why physicians are often put off by sales reps.

He wrote that his practice was called on by two pushy salespeople who focused on the dollars the practice could make rather than the patients that could be helped.

“Not once did either of them mention, even by accident (that they) might help a human being,” said Kirsch. “These guys were so clumsy and so transparent that they weren’t even adept enough to feign an interest in contributing to the health of liver patients.” The sales reps missed the point entirely.

Unless sales reps are determined to give health care providers a reason to not push them away, many HCPs will revert to their training and conditioning that tells them, in essence, “This sales rep lacks the vision to see my mission of helping patients and to be the best I can be in my practice.”

The HCP may be telling you they want to put off the decision, but what they may really mean is that you are lacking the grit to form a meaningful relationship and to provide them with the knowledge they need.

 

To book Scott Burrows, Motivational Pharmaceutical Sales Speaker on Getting Stronger Results for your next meeting reach us through this website or by calling: (520) 548-1169

 

Do You Know Your Members and Do They Know You?

 

As I frequently deliver overcoming adversity keynote and breakout session speeches to association executions, I was quite bothered by a recent poll taken by the American Society of Association Executives (ASAE).

ASAE reported organizations were concerned that member expectations were changing and the organizations themselves lacked data about their members and even a capacity to analyze that data.

Can You Imagine?

We don’t often think of associations as “having customers,” but they clearly do. The customers of associations are their members. Numerous surveys — and I have witnessed this first-hand — warn of members going rogue; of members spinning off and either forming their own organizations or in some way, undermining the original organization. Unfortunately, all that this usually accomplishes is to dilute industry efforts, weaken messages, and confuse potential members about the true mission of the organization.

Peggy Smith, writing for Community Brands, April 2019, talked of several major association challenges. Her organization conducted its own survey and found “…the strategic focus has been on member acquisition and increasing revenue. Fewer have been or think they will be successful at increasing retention, although this is a goal…”

What this tells us is the association industry is doing a pretty good job of attracting new members and increasing the revenue from those members, but the industry doubts it will have much luck in keeping those members. It is widely known that attracting new members is not cheap. In fact, the industry standard shows that it can be up to five times more expensive to attract a new member than to retain a current member.

Here is where my idea of “association determination” comes into play. Combining similar findings of these and other surveys, it seems that many organizations are giving up meeting the expectations of existing members, they are unwilling to overcome adversity; to learn about their needs, in order to keep attracting new members. As it is more expensive to attract new members, many organizations go into a cycle of doing the same thing over and over and essentially marching in place.

Organizations that are determined to retain their members, to learn about them, to really listen to what they are saying are the winners in this scenario. One of the most effective ways to retain members is to continuously engage them. Certainly, we have the means to do so, either by personal calls thanking them for being members, or listening to their concerns and needs, or creating vibrant communities within the association community.

We can be determined to use a blend of modern technology as well as traditional methods to keep members engaged, using tools from mobile apps and websites, to online forums and online surveys, to personal thank you letters and one-on-one discussions.

When Associations Fail

Forbes magazine, in a 2018 article on why associations fail, stress at least three important things associations must do to remain vibrant:  build a strong consensus among the existing membership; make sure the membership supports what they have helped to build; and most important – listen more than you talk.

Are we willing to overcome the temptation to simply take in more and more “followers” rather than to engage, include and reach out to the committed members we already have? Let’s not forget that our “customers” are our greatest strength. Be determined to learn who they are, retain them, value them and listen to their needs. In turn they will be your greatest ambassadors.

 

To book Scott Burrows, Inspirational Overcoming Adversity Speaker for Association Executives, contact him through this website or call us at: (520) 548-1169

 

Why is Building a Great Team So Difficult?

 

In delivering keynote addresses and workshops across the country on teamwork and what it takes to build a great team, the common refrain is always, “Scott, why is it so darn difficult?” It is, and I might add it’s not your imagination.

Bill Green, writing for inc. magazine (March 20, 2018) noted: “The only way to build a winning team is to recruit and train people you believe can manage different parts of the ship without needing you to handhold them through every decision. This means thinking hard about how you can teach them to make their own decisions.”

Building a great team often requires the leader, the manager, or chief executive to lose ego and have the vision to allow her people to succeed or fail on their own merits.

The next question I usually encounter is, “Scott, suppose the team becomes so effective they no longer need the manager?”

That’s the point, isn’t it? How can a team develop the determination to rise above the task ahead of them if the leader always sticks in his two cents to auto-correct even the most minor detail? Assuming the manager has hired good people, why not have the faith that they will develop the grit to accomplish the task they’ve been given?

Know Your Strengths and Weaknesses

Building a great team does not mean, of course, that there is no communication between the manager and the team. In fact, it is the opposite. There must be constant communication. The leader must have the determination to never let the team down in terms of supplying information and communication. In turn, every team member must apprise every other member (as well as the manager) of every development. This is where trust comes into play.

No team can function without honesty, without an understanding of everyone’s strengths and weaknesses. This is not a bad thing. Again, quite the opposite. Honest evaluation doesn’t make one team member “weak” or another “strong.” It makes everyone more effective and valued. It also helps the team to be more organized and efficient.

When a team has the shared vision to be successful, and to sublimate ego to achieve an excellent group outcome, it leads to a sense of mutual support and an amazing flow of fresh ideas. Ideas rarely spring to life from thin air. They build on other ideas. When a team is determined to work together, it is not uncommon for “creatives” to have excellent technical questions or for technical minds to suggest amazing marketing ideas. As a keynote speaker on teamwork, to me, one of the saddest things is when team members admit they were so disappointed in the group that they intentionally withheld ideas.

The shared vision of everyone on the team to be successful and to make a difference is self-fulfilling. When a team is successful on one project, they are highly likely to be successful on another.

Do you have the determination to build great teams in your organization? It may involve getting out of comfort zones, to work together to support rather than divide, and to celebrate honesty and efficiency over ego.

We should all build great teams because they lead to the greatest organizations. At the end of the day, that should be all that matters.

 

Contact Scott Burrows, Inspirational Keynote Speaker on Teamwork today through this website or call us at: (520) 548-1169

 

 

Anyone Can Manipulate, Top Sales Producers Sell

 

In delivering keynote presentations on sales and in helping average salespeople develop their full potential to become top sales producers, I call upon my experience and passion. When I was in the insurance and financial services industry, I was determined to have the single-minded vision to go from a being a novice sales professional to a member of the Million Dollar Round Table. What’s more, I did it within five years.

Despite my top-producing sales success, I wanted more. I wanted to speak, motivate and mentor others. If I could have the determination to rise from my chair and achieve victory over my obstacles, so can you.

Stop Wasting Your Time

Permit me for being blunt, but if you want to be a top producing salesperson, stop wasting your time. Not all that long ago, they were preaching that in order to successfully sell, you had to earn the trust and respect of every prospect. While I would never think of being rude or disrespectful, I agree with what Jacque Werth said in his article, High Probability Selling:

“Most salespeople believe that their primary function is to persuade prospects to buy their products and services.  Therefore, they utilize manipulative persuasion tactics, which most prospects resent.”

Manipulation creates sales resistance and results in low closing rates. Prospects may chomp the doughnuts you bring, but they won’t buy. I’d go further and suggest that many salespeople waste their time on people who have no intention of buying at all.

In fact, I would go even further and suggest that many salespeople fail to correctly prospect or to cultivate the customers who will potentially buy from them. This often leads to disappointment where a salesperson might say, “I thought we were friends, and in the end, I was told they couldn’t buy from me. It was a waste of time.” Don’t blame the prospect in such cases, turn the spotlight on yourself.

You are Plenty Good Enough

It is not a matter of dressing for success or copying someone else’s style. Be yourself but understand self-discipline. Every top producer knows that there is absolutely nothing easy about sales which is why manipulation never works. It takes grit to develop the focus to get to the right prospects every day and to power through leads, calls and meetings. It is not a matter of developing a friendship with a prospect, though it sometimes happens, but learning your product, putting in the work, and being confident enough to start closing the sale the minute you walk through the door.

When I was in a hospital bed battling with quadriplegia, my toughest customer was myself. I had to convince myself that I had the ability to overcome the adversity that was in front of me, then I had to convince the medical team of what I could do to exceed their expectations.

Barry Farber, in his article for Inc. magazine entitled, 7 Reasons Sales Pros Fail, noted that salespeople who fail are typically unorganized, have negative attitudes and poor work ethics, and my “favorite,” don’t believe in themselves.

Salespeople who manipulate rather than sell, who are unorganized in how they seek out prospects, who develop a negative attitude during times when sales aren’t easy and who shy away from putting in the daily grind of selling, will fail. Don’t be one of them. Have the grit and determination to see the success of your efforts.

 

Contact Scott Burrows today, top-rated inspirational Keynote Speaker for Top Sales Producers, through this website or call us at: (520) 548-1169

 

My Longest Race was One-Eighth of an Inch

As an overcoming adversity keynote speaker, I am frequently asked who the main influence was in helping me to overcome a major cervical spine injury that determined I would be a quadriplegic. My father lent me the wisdom to deal with adversity.

What do you visualize?

When my father taught me to play golf his first lesson was that I master the art of visualization.

“Scott, be willing to see complete success in your mind’s eye first. Now imprint that outcome over and over. Do it so frequently that your mind can no longer tell the difference between what you are fighting for and what is real.”

I thought of that advice as I awakened after an accident paralyzed me from the chest down. Through the weeks of constant therapy, I had only one focus: to move something. I knew if I could move a finger, just the joint of a finger, then I could accomplish anything. After a rigorous therapy session, I again focused on moving my hand. It worked! I moved my wrist one-eighth of an inch. It was like being the first-place finisher at the Boston Marathon.

The road toward recovery was tough, I won’t kid you, but with determination I went further than anyone around me imagined. This brings to mind a quote by author Robert Heinlein, “Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.”

Most people give up before they allow themselves to succeed. This is especially true with sales professionals who shy away from adversity rather than overcoming it.

How determined are you?

Deep Patel writing for Entrepreneur magazine, “10 Ways Successful People Push Through Adversity,” reflected “How is it that some [sales] people can bounce back and find a way to overcome misfortune and defeat? They don’t allow themselves to become overwhelmed with negative emotions or thoughts. They take time to process what they’ve been through, then they resume moving forward. Their mental fortitude lifts them up to seek opportunities instead of dwelling in despair.”

When I was in the hospital, I could have easily given in to negativity but I developed the grit to find optimism in every sign I encountered.

The Harvard Business Review recently found that the annual turnover in some professional sales organizations had climbed to as high as 27 percent. The publication found that contrary to popular opinion, it wasn’t the poorest salespeople who quit, but those who were average. They lacked the ability to visualize themselves as taking it to the next level so they walked away.

Business News Daily in an article about the traits of successful salespeople said, “Top sales people while grounded in reality, focus on what they can control, stay on course with optimism about what they can achieve, and [don’t] let the rest drag them down.”

Once I knew I could move my wrist, I understood that with determination my arms and fingers and even legs could follow. I did not allow those around me to convince me to accept “just” one-eighth inch of movement as the best I’d ever achieve, nor did I ever minimize the accomplishment.

You can visualize yourself as “average,” and settle for that, or to overcome adversity to be greater than you ever imagined.

 

Contact Scott Burrows, Motivational Speaker on Overcoming Adversity in Sales through this website or call us at: (520) 548-1169

 

 

 

 

What Does It Mean to Be a Resilient Sales Team?

          When I speak to sales teams about resiliency, it’s not difficult to feel passionate about it. As the result of an accident that landed me in a wheelchair and quickly ended a successful sports career, I had to develop the mindset to climb back into the ring of life. I was forced to push through painful and often overwhelming physical circumstances with focus and resiliency, while at the same time reinvent my life and adjust my mindset to a new career in sales as an insurance and financial advisor.

You are more than words

Dr. Alia J. Crum is one of the world’s leading authorities on stress. In 2013, she co-wrote a brilliant article entitled “Rethinking Stress: The Role of Mindsets in Determining the Stress Response.” Her article focused on stress and negativity. To quote from her findings:

“Stress is [often] portrayed in a negative light…the intention of these depictions is to help prevent or stem the negative effects of stress: however, if the self-fulfilling nature of mindset exists, the result of such prophesy may be counter effective. Repetitive portrayals of stress in a negative light not increases the possibility that we form the mindset that stress-is-debilitating…”

This finding is important for sales teams who are facing challenges. What Dr. Crum is saying is that if a sales team wills itself to say, “We’re under so much stress to produce, we don’t know what to do. We might as well give up.” The team will come to believe that it can’t overcome the adversity it is facing; the team will lose its resiliency to find new solutions. It will, in fact, will itself to become crippled.

The American Psychological Association in its paper, “The Road to Resilience” gives 11 keys to overcoming major challenges. Among the more important keys to avoid seeing a crisis as an insurmountable problem is to develop resiliency, to accept that change is a part of living, to always be moving toward goals, and to not be afraid to take decisive action.

Your sales team may be confronted with major competitors, a shift in the economy, new technologies or even a shakeup in your organization. It doesn’t mean there aren’t solutions.

Resiliency is about finding a new way to take action. Your vision and mindset, combined with the determination to overcome the adversity of what is in front of the team will make you successful.

The sales professional website, Salesforce.com, sees resilience as the way to overcome negative messages. In order to overcome adversity, they advise that sales teams should build trust, build accountability, build commitment, and that you should build your team and most importantly work on building yourself.

I rose out of my bed because I trusted those around me, I made myself accountable for what I could do, I made a commitment to myself and to my therapists, I resolved to be a strong member of my sales team and I never let my mindset settle for anything less than my best. Sales people and sales teams can become more resilient.

Is your sales team ready to accept the task of becoming more resilient to the challenges you are facing? The best sales teams are the most resilient. Taking the first step may not be easy, but taking the first step never fails to lead to the next.

 

Contact Scott Burrows, World-Class Inspirational Speaker on Creating Resilient Sales Teams through this website or call us at: (520) 548-1169

 

The Toll of the Takeover: Change Your Mindset

 

In delivering my motivational addresses on Change Management, I am often asked about the toll that mergers and takeovers have on the employees of the organization.

I view mergers and takeovers as paralleling the experiences I encountered after my two accidents. I went from being a competitive martial artist and Division I football player to a quadriplegic; from physically in-control of myself to fighting for my life in a hospital bed. During my extensive rehab, I had to find a new mindset. It led me to inspiring employees undergoing change in their organizations to overcoming the hardship they face in losing the familiar and the predictable.

The Fear is Real

In his 1987 book, The Employee Guide to Mergers and Acquisitions, Dr. Price Pritchett identified the fears of employees when they realize their companies are about to undergo takeovers. The fears include: uncertainty, ambiguity, mistrust, and self-preservation. During the takeover period employees are on-edge; they tend to not believe anything related to them by managements; and many keep low profiles, preferring to stay hidden and stay behind the scenes. I realized these behaviors were very similar to the patient who blames the world for their troubles, does not follow doctor’s orders for strength and conditioning, and essentially gives up.

There are much better ways to change the negative mindset when a merger or takeover is about to unfold. In January 2019, The Journal of Urgent Care Medicine presented a paper entitled, “Dealing with the Emotional Impact of a Merger or Acquisition.” Not surprising, three emotions set in throughout the organization: shock and numbness, suffering (as the full impact sets in), and what is called “resolution,” or as I like to call it, the “what are you going to do about it?” stage. After my initial diagnosis, I was first in shock, then I realized what the outcome could be and finally, what could I do to change my mindset?

While the fear is real, the ultimate outcome is up to every employee of the organization to either see themselves as “sick” or to overcome the adversity of change and accept that the best change agent is you. In accepting the fact that the takeover or merger is happening, there is the choice to blame anyone and everything on the takeover or to accept the situation and handle it as you would any growth experience.

It Comes Down to Positive Mindset

The organization Total Wellness Health outlined mindset-changing attitudes whether your organization is undergoing a takeover or merger or other sweeping changes. Among the most important coping skills to help employees manage change are using positive messaging – be optimistic about the future; develop positive relationships, especially with your new co-workers; be upbeat, even if others wallow in negativity; and always communicate with others in a positive way.

In managing change we each have a choice. Many years ago, while lying in a hospital bed, I was determined to have an optimistic vision of wellness and I worked hard toward that goal. A positive mindset is contagious and affects everyone around you. The best way to manage change is to be a positive change agent.

Contact Scott Burrows, Change Management Mergers/Takeover Motivational Speaker, through this website or call us at: (520) 548-1169

 

Overcoming the Adversity of the Online Insurance Tidal Wave

As a motivational sales speaker in the insurance and financial services industries, whenever I am asked to deliver a keynote address on overcoming adversity, I always feel like I have come home.

After an accident that left me diagnosed as a quadriplegic, I was encouraged by some incredible people to join the insurance and financial services industries. I found a new mindset and developed the resolve to thrive in this highly competitive market. Within five years, I was awarded entrance into the Million Dollar Round Table (MDRT). After a second car accident, I was once again challenged to reinvent my life and was inspired to share my story with others as a motivational keynote business speaker. My mission is to inspire insurance and financial services agents, brokers and organizations to overcome the adversity they face in the marketplace.

Fighting the Tidal Wave

Like it or not, the internet is becoming the primary enabler for how people get their insurance information. While the independent or exclusive agent has been the main channel of distribution, each year our industry is seeing a greater influence of direct sales.

According to Techcrunch.com, “While many factors are driving the tipping point in the online distribution of insurance, the thread that ties it all together is actually a simple one: changing demographics. The millennial generation has tremendous buying power, and will soon become the industry’s primary customer, whether in consumer or commercial lines.”

At the same time that the demographic is shifting to be more favorably inclined to a nameless, faceless method of buying insurance, the average age of brokers has been increasing. Insurance companies must understand that new buyers have different purchasing patterns. To quantify this pattern, let’s go back to March 2015 when the Gallup organization compared how different generations are engaged with their insurance companies.

Gallup found in comparing Millennials to Baby Boomers, 31 percent of Millennials were “Fully Engaged” with their insurance providers as opposed to 41 percent of Baby Boomers. At the other end of the spectrum, 27 percent of Millennials were “Actively Disengaged”, i.e., they couldn’t care less where they get their coverage as long as they are covered, as opposed to 23 percent of Baby Boomers.

Writer Jason Fisher in a piece entitled, “2018 Life Insurance Statistics And Facts” concluded that in 2018: “Roughly 50% of adults admitted to searching for life insurance online last year, and about a third even tried to make their purchase online.” Agents and brokers believing that internet insurance purchases are a passing trend need to reconsider their position.

Overcoming the Online Adversity

In study after study, experts found that Millennials and Gen-Xers value interaction with brokers and agents, if not in sit-down meetings, then by email, personalized text messages and correspondence through agency websites. The key is engagement.

The Gallup Poll surveyed 18,000 adults and concluded: “Insurance companies see substantial business gains when they engage customers of any generation. Engaged insurance customers are less sensitive about pricing…they spend more and buy a wider variety of products, including financial offerings.”

You can overcome challenge of the internet but it will take determination to engage your customers one way or another. Customers still want to hear from you. Do you have the grit to reach them?

Contact Scott Burrows, Insurance and Financial Services Sales Motivational Speaker through this website or call us at: (520) 548-1169

 

 

 

 

 

 

 

 

 

 

 

Is Your Sales Force Resisting the Changing Marketplace?

 

The increased challenge of adapting sales to online business platforms has brought heightened urgency to sales teams to meet the needs of their customers in a way that is practical and relevant. As a change management keynote speaker, I teach organizations how to adapt and move through change as opposed to resisting it. The focus and mindset I employed to overcome my physical challenges after my accident later became crucial tools for success in my corporate career as a top sales agent in the insurance and financial services industry.

Buyers are armed with more information than ever; decision making is usually a complex effort; sales platforms are often digital, and unless you’re careful, your buyers will believe they know more about your product than you. Sales reps have never worked harder to make the sale. Experts agree that if the representative lacks product knowledge in the form of hard numbers, clear-cut advantages, and the sheer determination to make the sale, the sale won’t get made.

Along with adversity in the sales climate, sales teams realize they may not have the internal support they had in the past to close the deal. Sales reps are often on their own and many organizations are unable to keep up with the changing landscape. It is up to each salesperson to be their own strongest advocate.

According to McKinsey & Company, in this period of expanding digital platforms and widespread use of online research by buyers, “up to 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support.”

In an article for Street Savvy Sales Leadership (July 13, 2018), several factors were listed that sales reps must be aware of when overcoming the adversity of change. The article makes it quite clear that “change management is here to stay.” When confronted with sporadic or even continuous change, the sales reps who lack the mindset and the daily grit to ride out anything that comes their way can get left behind.

Business writer Paula Bauab for Heflo.com (August 14, 2018) stated: “You can expect that your sales team may be resistant to new processes, technology, team restructuring and leadership, but the right change management can address their concerns. Even a reluctant sales team will likely get on board if they’re involved in the brainstorming and decisions; they can see the benefits when the changes are made gradually.”

At the end of the day, sales reps must sell themselves on the premise that they can overcome any adversity confronting them.

While resistance to new sales processes, restructuring, and the way in which decisions are made may be one part of the equation for sales reps, the most important take-away is to not let that change define them. The most successful are those who navigate through and manage change and not let obstacles block their success.

 

Contact Scott Burrows, Change Management Keynote Speaker for Sales Organizations through this website or call us at: (520) 548-1169

 

 

 

 

Is Healthcare Ready to Overcome the Challenge of Social Media?

 

Managing change has never been more difficult for all phases of healthcare than it is right now. Social media, whether Twitter, Facebook, Instagram or any other platform is representative of the challenge. As an overcoming adversity speaker for the healthcare industry, I know that social media and patient care can be either a supportive partnership or a treacherous interaction. It will take great determination for administrators to stand up to the unforeseen changes in managing social media priorities.

The vision to manage change

In February 2017, Mobihealth News ran an article entitled: “How social media can impact healthcare in the right – and wrong – ways.”

The article pointed out that social media is here to stay especially in regard to disseminating information, sharing research, patient experience and patient recruitment for clinical trials. However, healthcare is unlike any other industry. There are numerous compliance issues, especially around the FDA and HIPAA. The article states that navigating the doctor-patient relationship can be tricky:

“You can engage directly via social media with your patients about care, but don’t engage in a doctor-patient relationship.” It is a subtle but important difference. A physician can talk about a new treatment, where patients can read about the treatment, even where it’s offered, but there are risks in going deeper.  The article continues:

“Healthcare is the most regulated (of industries) and will continue to be so, and with the complexity of health laws and patient privacy, data protection will remain in the spotlight. So, as we look at these new opportunities, we need to also be thinking about active management of the new data. We have to build out the IT and compliance to evaluate the new risks of tools.”

As long as the healthcare industry keeps the conversation to IT, data protection and patient privacy, many of us might think of social media concerns as the limited domain of the computer geeks. Nothing could be further from the truth.

Professional and personal

In Health eCareers (March 2019), included an article entitled: “The Danger of Social Media for Healthcare Professionals.” It focused in the “people factor,” not IT departments or data storage.

The same HIPAA violations we talked about in general terms have gotten healthcare professionals into deep trouble. Such violations recently included a nurse who got fired for taking a selfie with a patient (at the request of the patient!), an ER physician who took a picture of a drunk patient, ER staffers fired for offering Facebook condolences to the family of a slain police officer.

In this time of rapid social media change, the majority of healthcare professionals are even confused about what constitutes their First Amendment rights. In a survey asking if being terminated over a social media post is an infringement of their First Amendment rights, 41 percent said “Yes,” and another 30 percent said “Not Sure.” Unfortunately, in a healthcare setting, any one of those 71 percent could be terminated for confusing their First Amendment rights with HIPAA privacy laws.

Incidentally, healthcare professionals are routinely being watched for social media posts. Social media monitoring takes place more than 55 percent of the time for those who are employed as well as those seeking employment.

The changes that social media has brought to healthcare are part of a much bigger picture of the challenge that technology presents to every healthcare setting.  The changes that are coming are stressful and confusing. Is your healthcare organization ready to rise above the challenge and overcome adversity, or will you become a victim to it?

 

Contact Scott Burrows, Overcoming Adversity Motivational Speaker for Managing Healthcare Change, through this website or call us at: (520) 548-1169