Big Changes Ahead for Healthcare: Be the Provider not the Patient
Speaking to audiences on managing change in the healthcare industry, I often compare hospitals and clinics that are content with clinging to an outmoded mindset to patients awaiting miracles rather than getting legitimate medical help.
No matter your place in the healthcare system, change is either at your doorstep, or it’s coming at you from all directions. The changes are not coming quietly, and will demand a new vision.
Dr. Stephen Klasco, interviewed for Modern Healthcare (May 2019), said:
“We’re going through a once-in-a-lifetime change in healthcare from a B-to-B [Business to Business] model to a B-to-C model [Business to Consumer]; the physician and administrator as the boss to the patient is the boss. If you believe that … you have to fundamentally change how you view things.”
The medical facility and its providers must have the determination to manage the changes sweeping over the industry.
Managing Healthcare Change from All Directions
About a year ago, healthcare writer A.J. Abrawal identified at least six factors that are bringing about change in the industry: technological advancements, a shift to practices that are more for-profit than non-profit, the changing landscape of the Affordable Care Act, the widespread use of patient data, the modernization of payment options, and more readily available healthcare advice.
Taking any of the changes identified and combining them with Dr. Klasco’s comment, it is easy to envision a scenario where healthcare is soon to become increasingly closer to a supermarket concept of picking and choosing options from a shelf. In fact, it’s about to become literal. For example, the October 4, 2019 issue of Supermarket News states:
“Next month, Sam’s Club plans to begin testing a program that offers members bundles of health care services — including medical, pharmacy, dental and vision care — for a low annual fee. [It is] Called Sam’s Club Care Accelerator Together with Humana.”
It is a given if the Sam’s Club model becomes successful, other national supermarket and wholesale stores will follow. By bundling services, consumers are manifesting a desire to implement a set of changes that the healthcare industry should have seen evolving quite some time ago.
In a 2018 survey sponsored by Aetna, it was seen that patients clearly want greater choice in their care. They want a more holistic approach of diet and exercise rather than relying on a practice for all of their care. Patients are more educated about their desires and treatment than ever before. The study summarized, in part, the findings in this manner:
“It’s clear that in the changing health care environment, transforming care delivery means considering care of the whole person. New care models such as value-based care, in which doctors are rewarded for improving patient outcomes, are creating opportunities to do just that…”
In this shift patients are wanting more choice and asking more questions. They are literally shopping for the best combination of services for their needs, and overall, they are demanding much greater transparency in how they are treated and billed. The industry will have no choice but to change to meet these needs in the years to come.
Book Scott Burrows, Motivational Healthcare Industry Change Management Speaker for your next healthcare industry meeting through this website or by calling us at: (520) 548-1169