The Difference Between Noise and Knowledge is You
It is no secret that I admire the sales representatives who work in the pharmaceutical industry. As a motivational sales speaker for pharmaceutical conferences, it is my mission to assist all of you in helping to overcome the adversity you encounter every day.
A Hard Life, A Rewarding Life
The Princeton Review describes the life of a pharmaceutical sales rep in these terms:
“This territory-oriented business can be a hard life, particularly for those trying to maintain their family life as well. The need to sell extends to social functions and free time…This difficult balancing act is complicated by the additional pressure of being in a commission-based occupation.”
The description, as we all know, is just the beginning of the obstacles. Chances are, you will be on the road 100 or more days a year, you make at least 2,800 visits a year, and you are constantly “facing managed care rejections.” Then there is the public and professional perception of pharmaceutical companies that often extend to those of you just trying to do their jobs.
The data backs me up – no, it’s not your imagination. There was once a time when most health care providers were “rep accessible.” In 2008, a responsive provider might have been available 80 percent of the time – or more. By 2015, it had slipped to about 50 percent and two years later to just under 45 percent.
In my work as an inspirational sales speaker for pharmaceutical conferences, I know the importance of what you do. I have met you, understand you and value you. You bridge the huge gap between research and knowledge, better health and wellness, and often, between unawareness and awareness. You bring worth and you are appreciated. The appreciation must start with one important person, you.
You are the Difference Maker
The pharmaceutical sales rep working a territory, often with only a car radio and GPS as friends, are the true changemakers in a time of adversity for the pharmaceutical industry. Are you willing to overcome that adversity and add the value that you know you can bring?
How do you make a difference in the lives of people who need the product you represent? How can you carry the desire to make that difference into every healthcare setting and to every HCP you meet?
Do you have the vision to believe that what you do brings incredible value to the healthcare equation? You bring value, knowledge, experience and you make a true difference.
Do you have the mindset to overcome the adversity you encounter on a daily basis? It isn’t always easy, but with a mindset of understanding that what you do can ultimately bring a benefit to someone’s life, how can you not develop the mindset?
Finally, how determined are you to make the difference? If not you, then who? Determination, the grit within you to overcome the adversities you may encounter, is a skill you can learn.
I believe every pharmaceutical sales rep can make a true difference. Let me help prove it to you at your next conference.
Contact Scott Burrows, Motivational Sales Speaker for Pharmaceutical Conferences through this website or call us at: (520) 548-1169
