Category: Pharmaceutical Sales

Healthcare Employee Burnout Doesn’t Cure Itself

 

As a healthcare motivational speaker, I know the healthcare industry is going through one of the most difficult periods of low morale in decades. It is not just the pandemic, but a changing landscape that includes ever-changing insurance reimbursement issues, new software and systems, coding challenges, compensation issues, employee turnover and understaffing.

Added to all of this are the daily tests many of us encounter before we even get to work. COVID has forced our kids to learn remotely; we can’t easily travel; vacations are limited; our spouses fear lay-offs; and even the simple joy of going to our favorite restaurants has been affected.

Nowhere to Decompress

When we get to work, be it an office, clinic or hospital, unless we have the opportunity to sort through all of the psychological and physical challenges, burnout becomes a major problem. Ultimately, patient care suffers, with minor to catastrophic outcomes. It is the one result no one wants.

In a September 2020 article by Practice Builders entitled “How to Improve Staff Morale in the Hospital,” the writers raise four important points in regard to improving staff morale: Practice Effective Communication, Respect Employee Opinions, Appreciate Employee Efforts, and Empathize with Staff.

While I would not disagree with any of these strategies for improving morale and inspiring employees, there are important “drivers” to make sure that morale is addressed and not just talked about in the break room.

Are You Determined?

If healthcare organizations want to improve morale, the entire organization must have a focused mindset to do it. This mindset is not just from the top-down, but the bottom-up. While it’s true that effective communication is important for any healthcare team, let’s not forget that individuals make up the team. It is up to everyone to develop a mindset to enable communication.

This leads me to determination. If, as the article suggests, the pathway to improving morale and open communication includes mutual respect, appreciation and empathy, we must be determined to do it.

If a team member is hurting, we should be determined to raise that person up. If a team member is disrespected (and that can cover a wide range of unacceptable behaviors), every other member on staff must be determined to understand the problem and correct it. If someone is going through a rough time, the team must be determined to help that team member.

Having the mindset to improve morale and being determined to communicate, respect, appreciate and empathize are merely intentions unless there is the daily grit to see it through. Without grit, the best of intentions to improve morale and inspire others remain the best of intentions.

There is no worse morale killer than a failure of the healthcare organization to see a program through, and to let it fall by the wayside. If we are all determined to bring about an improvement, to show everyone greater respect and appreciation and to empathize with one another, but we neglect the grit to make sure those things happen on a daily basis, then morale will only worsen.

To truly inspire one another, we must be individually determined to make a difference in our life and in the lives of everyone around us.

 

 

Contact Scott Burrows, Healthcare Industry Keynote Speaker for in-person and virtual meetings. You can reach Scott through this website or call: (520) 548-1169

Staying at Home Doesn’t Mean Stuck at Home

 

In my work as a motivational pharmaceutical sales speaker, one of the most often asked questions I hear these days is, “With all of this social distancing stuff, I’m stuck at home. How can I do my job?”

The answer is that the challenge isn’t one of distance, but of mindset.

Limiting Contact, Not Determination

We are in an unusual time, between vaccine availability and rising cases. Chances are your company is asking you to stay home. As well, many healthcare providers are not only overworked, they want to limit outside contacts.

The temporary new normal turns pharma sales into a major challenge especially if you are selling a new drug and need to provide samples, demonstrate, educate or provide safety information. If things were not tough enough, we all know that patients are fearful of office visits and have cut back on them. This affects prescriptions.

Pharmaceutical industry writer Jessica Merrill commenting on the impact of social distancing on sales stated (November 13, 2020) that:

“The impact of curbing sales reps and medical liaison interactions could be felt more heavily for drugs that rely on hospital-based physicians…many hospitals are limiting access, restricting the ability of company reps to enter the facilities. Primary care physicians too are fielding increased calls from concerned patients.” The sense of urgency to see patients has lessened as, obviously, are educational dinners, trade shows and the like.

If you are allowing tough times to discourage you, it is time to reset your thinking.

Drugs are still being launched. Education is still critical. Your competition is still out there. Are you determined to sell in tough times? Do you have the daily grit to see it through?

When One Road is Blocked, Find Another

Jessica Merrill talked about “Short-Term Triage, Long-Term Impact,” and she is correct. What you do now will impact on your success in the months and years to come. It is a matter of developing a vision of success.

Now, and certainly for the foreseeable future, most sales reps will have to rely on the virtual and digital space to communicate. According to industry statistics, during “normal times,” about 50 percent of the time healthcare providers are receptive to sales calls. However, in these times only 10 percent will open a sales email. That’s quite a drop. How do you get around it?

The key is creativity. Find more engaging approaches to communicate. Out-hustle the competition through committed customer support. Work at show-casing your products in a fresher way or with a more research-based approach or a more interactive method. The point is to be determined to set your company apart and above.

Keep in mind that virtual communication is largely in its infancy. We are on the verge of change. What is necessary now may become an accepted and permanent change in the years ahead.

The pharmaceutical industry has been looking for ways to lower costs and reach more customers for years. A mixture of innovative digital approaches combined with in-person calls could move the industry needle toward greater efficiency and impact.

Through vision, determination and the daily grit to rise above the obstacles that confront us, you and your sales team may well change the sales model forever. Staying at home doesn’t mean stuck at home, it means seeing possibilities from no matter where you sit.

 

Scott Burrows, Pharmaceutical Sales Motivational Keynote Speaker is booking appointments for in-person and virtual meetings and events. Contact Scott today through this website today or call: (520) 548-1169

The Most Important Member of Your Sales Team? Hint: It Isn’t You.

 

As a virtual sales team motivational speaker, I know how tough its been in what I call “The Time of COVID.” The good news is that for the most part, business has adapted.

McKinsey & Company, the international management consulting firm, has found that during these times, 96 percent of B2B sales teams have shifted to remote selling, and 65 percent of company decision makers feel remote selling is more efficient for them than ever before. In fact, many companies now prefer remote selling rather than in-person sales calls.

Who Thrives, Who Fails?

Whether remote selling will become a way of life, will go away completely after vaccines and such, or somewhere in the middle, those who make the sale must be determined to succeed. Now, more than ever, sales teams must have a unified vision to be successful. As to my question about the most important member of the virtual sales team? It is no one. There is no single person, it is all of you. In these challenging times, sales teams rise or fall together.

How do we rise to the occasion? I have identified at least five key factors:

  • Coordination – Without constant interaction and communication among the entire team, there can be no success. While all of us who grew up in sales are familiar with the old expression of “There is no ‘I’ in team,” during the time of COVID it has never been more important. Each member of the sales team must be determined to reach out and network with one another.
  • Knowledge is Power – The more teams know, and the more they are trained and given the materials to expand their knowledge, the more successful the team will become. Everyone must go the extra mile to help one another, to find information and features valuable to their product or service to help them make the sale. Team members who withhold information can bring down the entire team. Everyone must embrace the vision of working together,
  • What are our objectives? If we can’t get together on a plan and reaching our pre-determined objectives, then we are walking around in the dark. Accountability is a mindset. Everyone on the team must be accountable during tough times. What are your objectives to ensure success?
  • Make the meeting. The virtual sales team is a “we” proposition where we share, strategize and assist one another. Scheduled meetings must be respected. Unless there is a major virtual presentation taking place where a team member cannot appear, there can be no excuse for missing a team meeting. The meeting is where we build each other up, fight for objectives and stick to the plan.
  • Grit. Nothing will happen unless the sales team has the grit to get it done. Grit is not an on-again, off-again proposition. Grit is “the contract” that says we will have good days and bad, but we will push each other and celebrate one another day-in and day out. Grit is a commitment to excellent.

We are the sales team, and the sales team is us. Virtual or in-person, we will succeed if we have the vision, determination and mindset to succeed.

 

Scott Burrows, Virtual Sales Team Motivational Speaker is available for virtual sales meetings  and events for companies and associations. Contact Scott today through this website or by calling: (520) 548-1169

 

Medical Device Sales Customers Need You, Are You Determined toSee’ Them?

 

How is your Medical Device Sales team managing change in these times of COVID-19? Are you succeeding or have you given up? Your customers need you more than ever, are you determined to see them? Or have you written them off?

“But I can’t ‘see’ them Scott, everything has changed.”

Have things really changed, or has your selling mindset changed? It is serious question every pharmaceutical salesperson can only answer for one person: themselves.

Change Does Not Mean Defeat

We are living in a time of change and upheaval. But as a pharmaceutical sales professional, you need to harness the negatives into positives. There is no choice. Do you have vision to see yourself succeed? If not, then why not?

Not long ago, inc. magazine published an insightful article entitled: “7 Reasons Sales Pros Fail.” You might be surprised at the observations; they aren’t reasons wrapped in technical jargon or mystery. The author found that failing sales people have no sense of urgency; they possess a negative attitude; have a poor work ethic and most disturbing, they don’t believe in themselves.

The pandemic, being forced to sell remotely or socially-distanced, is not the first-time Medical Device sales teams have faced adversity. The industry has succeeded during The Great Depression, worldwide conflicts, recessions, inflation, mergers, acquisitions, new technologies, natural disasters, man-made disasters and other tragedies.

If sales teams are fearful of their abilities, lack confidence, are disorganized or have negative attitudes, why would a purchasing agent, administrator, healthcare professional or office manager have confidence in the product or those behind it?

Change is hard and times are tough, but they are even tougher on your customers. They need you. Have that sense of urgency and all of the customer service that goes with it; out-hustle the competition; make a positive work ethic your daily mission; and believe in yourself.

Congratulate Yourself

No matter how defeated you may feel at the moment, congratulate yourself. Failure is a part of making progress. Failure means you haven’t given up.

Before my accident, I was a competitive martial artist and Division-I football player. I measured my progress not by wins and losses (that was later) but how my conditioning, speed, strength, reflexes and mental toughness were improving.

I did not win in the ring or will myself out of a hospital bed because I am super-human, but I had a vision of getting better every day, and I had the determination to succeed and the daily grit to see it through.

In this time of COVID-19, your customers need all of the support they can get. Go the extra mile to give them information beyond what they can read online. Be creative in how you reach out and meet their needs. They need you. Be there for them.

Engage your customers with all of the technology at your disposal and keep in mind that out-hustling the competition will pay dividends.

Change brings good times and bad to the Medical Device industry. The most successful salespeople are change-proof. And remember that with hard work, whatever you lack, you can gain.

 

 

To book Scott Burrows, International Medical Device Sales Speaker on Managing Change, for a virtual or in-person sales meeting, contact us through this website or by calling: (520) 548-1169

 

When Everything is Changing, What Should Stay the Same?

 

If you perform any corporate sales function, I don’t have to tell you that in the pandemic everything has changed. As a former corporate sales person myself, I valued meeting face-to-face with my clients. That is currently not possible. Sales people have had to re-focus their strategies.

The Change Begins with You

If corporate sales teams are trying to understand how to manage change, their customers are in the same boat as well.

David Ash, senior vice president of FLMH, an agricultural sales and marketing firm, gave this advice to sales teams attempting to adjust to the changes brought about by COVID:

“Many people are frozen in place right now and don’t know what to do with themselves. But it’s important to get up every morning, create a plan, set goals and focus on how you can best serve your customers.”

This thought was echoed by FLMH executive vice president Mitch Van Kampen:

“We have to get creative about problem solving…it’s the salesperson’s business to be asking the right questions and finding proactive solutions.”

These solutions don’t come by magic, they require an intentional vision to develop strategy to implement that change. Sales consultant Tamara Schenk concluded the following regarding sales team management during periods of change.

  • You first need a shared vision of success across the organization.
  • You need a comprehensive change story, i.e., What we doing? Why are we doing it?
  • You need to have clarity in how those changes are to be accomplished.
  • Most importantly: The change you want to see in the organization begins with you.

Do you have the determination to see that change begins with you? Your sales team may have a good idea of what they want to accomplish, they may be clear on those goals, but unless they have the daily grit to get things done, managing change will be an impossible, uphill battle.

See Yourself as Successful

Tamara Schenk makes an important sales change observation:

The key for success is you being the example for the change you want to see in your organization. That means that you should be the first to use and apply the new methods, processes, tools, content assets, etc. You should be amongst the first to use new content, including the sharing functions, with your clients. If it’s about training or coaching, you should be the first one attending the class, even if it’s an online training.”

If you are employed in any corporate sales capacity during these times of rapid and unexpected changes, you must be determined to set an example, to leave your comfort zone and to be determined to lead. Remember that your customers need you.

Become better informed than anyone in your organization, learn as much as you can, coach as many people on your team as possible, and make yourself invaluable.

There will always be change, but what must remain is your vision and core values. For those with the mindset of winning, with the determination to make a difference and the desire to win, there will be rewards.

The pandemic is a major challenge, to be sure, but there will always be challenges. Those who rise to them will be winners. Be the winner that you are.

 

Scott Burrows, Corporate Sales Change Management Speaker, is available for virtual or in-person sales meetings for associations and organizations. Contact Scott today through this website or by calling: (520) 548-1169

 

“Looking Around” is Not the Same Thing as Having Vision

 

In my role as a keynote speaker on pharmaceutical sales and change management, I am often surprised by the answers I receive when I ask a group of sales reps, “What is your vision?”  The answer I most frequently hear is “I am looking for any opportunity I can grab.” It’s the wrong answer. In fact, given the current changes in the pharmaceutical industry, to not understand vision is disastrous.

Sales expert David Jacoby writing for The Sales Readiness Blog states:

“A sales vision must also be challenging, something that is above and beyond the normal expectations. It should also be attainable, that is, realistic enough to be achievable if you and your team stretch a bit. Your sales vision should also specify some positive change that you are committed to realize through concerted effort with your sales team…”

Jacoby is correct. We can all “look around for opportunities,” but pharmaceutical sales teams must develop a set of specific, achievable goals. It takes a razor-sharp vision, with the entire team devoted to success.

The Harvard Business Review, in an article entitled “Ineffective Sales Leaders Can Cause Lasting Damage,” vision is seen as an important aspect of success, especially when there is a change in leadership or sales structure.

HBR said it is important for sales teams to: “Create a fresh vision, reflecting a culture in which salespeople trusted their leaders and in which all salespeople were held accountable for results, and to Communicate the vision using every opportunity, including sales meetings, videoconferences, and the company’s intranet.”

Let’s Get Personal

When it comes to pharmaceutical sales, especially in these times of rapid industry change, it is important to realize that the team is us. It is up to each sales rep to have the determination to be successful and the mindset to carry it out. Vision is more important than ever. Do you have a personal vision statement?

The job seekers website Indeed.com had some important things to say about the importance of writing a personal vision statement (October 7, 2019). In an industry going through regulatory changes, mergers, acquisitions and increased scrutiny, to not write a personal vision statement is foolhardy.

To quote from the Indeed.com article:

“Review it [your personal vision statement] every day. Write your statement on an index card, and keep it in a prominent place you can see it often. If you work in an office, it could be on your desk. Alternatively, you may choose to display the card somewhere at home so you see it when you get up in the morning or do work tasks from home…Choose your next step based on what role gets you closer to your goal…”

The vision statement may change but what doesn’t change is the constancy of having one. If you have the grit to stick to your vision and embrace a set of success goals, no matter how challenging the times, you are well ahead of those who are “just looking around.”

 

 

Hire Scott Burrows, Pharmaceutical Sales Speaker for your next industry meeting. Connect with his office today through this website or by calling: (520) 548-1169

 

 

The 2020 Changes are Here, Are You Ready?

As I frequently speak to groups in the pharmaceutical industry about the sales and marketing outlook for 2020 and beyond, a question I frequently ask attendees is if they have the determination to meet the challenges and the vision to see themselves as being successful. On top of those two factors, I ask are they willing to have the daily grit to reach their goals?

2020 Will Not Be Easy

The pharmaceutical industry is changing. Despite the fact that the economy is strong, some of the projected 2020 changes that pharmaceutical sales and marketing people will face must be fully understood but more than that, included in every organizational plan.

PricewaterhouseCoopers International Limited (PwC Global) recently released their outlook for the future of the industry. I would like to paraphrase or quote a number of important points, then view them in light of determination, vision and grit.

  • The experts warn that sales forces will be smaller, “agile,” and smarter. With that, “Companies will need to demonstrate that their brand adds value to patients and they will have to offer a package of products and health services that the market not only wants and needs but is willing to pay a premium for.”
  • “Healthcare policy makers and payers are increasingly mandating what doctors can prescribe.”
  • We can expect that government agencies around the world will expand their focus on disease prevention, with less focus on treatment.
  • We must acknowledge the “interdependence of the payer, provider and pharmaceutical value chains,” and to that end adopt more flexible pricing models, invest in medicines the market truly needs, and offer greater support services.
  • “Create cultures that are suitable for marketing specialist healthcare packages.”

These trends will “encourage” marketing and sales reps to become more knowledge-based, more professional and much more proactive in pushing for true innovation and value.

Business as Usual? Hardly.

European-based BlueNovius B.V., a healthcare education service, recently reviewed the many reasons why PCPs are now refusing to see pharmaceutical sales and marketing people. We have to understand that on an annual average, the average PCP is inundated with about 2,800 inquiries for presentations. It has been estimated that about 80 percent of the time PCPs can find what they need by going on-line. They feel no need to return to the traditional way of doing things.

Relating to the points that PwC addressed above, it is obvious that even with brands that truly add value, if the sales or marketing representative is not determined to make a difference, the most innovative products can fail.

States BlueNovius B.V., “The most effective way of ensuring your sales reps go through physicians’ doors is by offering physicians exactly what they need, instead of bombarding them with canned presentations offering the same data that they’re already aware about.”

Unless marketers and sales representatives offer real knowledge, greater support services and bring a culture of partnership rather than hype, the outcomes for the most promising of products could be lackluster.

Within that framework, who are you? Is your vision one of failure or success, and do you have the grit to ensure that you will make a difference?

 

To contact Scott Burrows, Pharmaceutical Sales Motivational & Marketing Speaker, contact his office today through this website or by calling: (520) 548-1169

 

Sweeping Changes Come to Healthcare in 2020: Is Your Practice Ready?

In my role as a healthcare change management speaker, I often speak about how the year 2020 foreshadows an acceleration of change to many group practices. I am particularly interested in the ACOs, or accountable care organizations.

In the strictest definition, “ACOs are groups of doctors, hospitals, and other health care providers, who come together voluntarily to give coordinated high-quality care to their Medicare patients.”

We all know it is much more than that. It reflects a commitment to greater synchronized care and avoidance of duplication of efforts. Ultimately the ACO reflects a determination to prevent medical errors.

In his look-ahead for the healthcare industry (“Top 10 Health Care Industry Predictions For The Year 2020”), Sachin Jain, Forbes magazine, May 2019, states: “The balance of power will begin to shift from hospital systems back to physician groups. All around the country, physician groups who face acquisition by hospital systems are looking for an alternative…within specific specialties, such as oncology and cardiology, private equity companies are beginning to roll up provider groups to drive performance, negotiate more favorable contracts, and leverage purchasing power.”

Naturally, the formation of ACOs, while ultimately enabling patients to receive high-quality care, are not without their challenges. Change brings new processes to the office along with new technologies. The use of contractors to create ACOs within practices is hardly done for free. The venture-backed companies demand a return on their investment in your practice as well.

The Broader Picture

The year ahead is obviously not about ACOs alone. We can all expect to see several other trends intensify this year. One important change is a continuing shift back to home-based care as an alternative to expensive hospital stays.

For example, Lauren Hardin, MSN, RN, writing for JAMA (August 13, 2019), talks of an expanded use of RNs, paramedics and EMTs to evaluate patients on an in-home demand-basis. Hardin illustrated this by offering an example in Louisiana:

“In Louisiana, for example, a new service…allows patients and their families to quickly request health care in their homes through the use of an app—much like an Uber app—that connects them to an on-demand network of nurses, EMTs, and paramedics. They also follow patients with complex health and social needs in their homes to prevent emergencies and hospitalizations.”

This shift, in turn, will force changes in the way responders are being reimbursed but overall the advantage is greater patient comfort and decreased anxiety. Overall, it lowers the burden on the medical system.

Experts also predict that in 2020, there will be an ever-greater interest on the part of the public to examine the behaviors of the healthcare industry. Certainly, the exposing of the practices in some of the more nefarious pricing behaviors of the pharmaceutical industry, plus the debates over the Affordable Care Act, clearly signaled a new era in healthcare consumerism.  There is a shift, though perhaps decades late, that is similar to the consumer shift from buyer beware to seller beware. Anyone who has ever used Amazon.com or Yelp.com will understand the new power of the consumer.

In 2020, it will take the determination of the healthcare industry to address the shifts in front of them and the vision to respond to the challenges. No organization, hospital or practice will be able to avoid the new trends. Those who have the daily grit to address the needed changes will be the major winners.

 

 

To hire Scott Burrows, Healthcare Industry Motivational and Change Management Speaker for your next meeting, connect with his office today through this website or by calling: (520) 548-1169

 

 

What Will It Take for You to Reach Your 2020 Goals?

 

The Mindset of Success

As a motivational speaker on setting sales goals and sales achievements, I am a believer in developing a goal-setting mindset before anything else, and having the determination to see it through. I am not alone in this way of thinking.

Business writer Jason Alten recently discussed what he considered to be the seven most important goals for any sales person to reach their full potential. The first goal was simply this: “Start with the end in mind.” To quote in part from his comments:

“Ask yourself what the end result you’re looking to realize is so that you can make decisions and set goals that will help you get there. Too often businesses set goals that aren’t connected to the overall vision of where they want their business to be in a year, or even the next quarter.”

If you lack the mindset, the overall vision to define where you want the business to go in the months ahead, as well as the determination to reach your long-term goals, the results could be poor at best.

Kristen Baker in her sales article entitled, “The Ultimate Guide to Setting and Hitting Sales Goals” asks:

“What’s one thing virtually every business does — no matter their industry, target customer, or product or service? They set goalsGoals ensure employees are driven, on-task, and producing work that impacts the business’s bottom line. They also ensure your business is constantly striving to grow, improve, and most importantly:  boost revenue.”

Who Will Take Charge?

While both Jason Alten and Kristen Baker are correct in that without having the mindset and the determination (or drive) to set goals there will be lackluster results, I would add an additional dimension.

When I began in sales. I had only recently been discharged from rehab after an automobile accident that left me a quadriplegic. In the hospital, going through months of rehabilitation, I realized it wasn’t just a matter of mindset and vision, or even determination that would see me through, but the daily grit to make that happen.

My physicians and physical therapists could only do so much for me. It was up to me to develop the grit through good days and bad to reach my goals.

I was successful in the financial services and insurance sales industry; in fact, in just five years I made it into the industry’s Million Dollar Round Table (MDRT). I applied the same lessons I learned in my rehabilitation to setting my sales goals in as a financial adviser.

I had to develop the vision to see myself getting better each day, the mindset to do what needed to be done to realize the vision, and the determination to endure the many sessions and the pain associated with the rehab. But what moved and sustained me was the grit to grind it out and tell myself that some days would be good and some days would be rough. There was no choice but to keep going.

Grit must come from within. Grit will help every sales person reach their goals. The best of the best will have rough days, and grit will encourage you to stand up to it. Grit makes each sales person better than they ever thought possible. No one can give you grit, you must make it happen.

 

Meeting Planners: to book Scott Burrows, Inspirational Speaker on Setting Sales Goals and Achievements for your next meeting, contact him today through this website or by calling: (520) 548-1169