Category: Motivational Speaker

Is Safety for the Other Guy?

 

As a safety motivational speaker, I have never thought it was my mission during a safety keynote speech or breakout session to scare anyone. Because I know, I know what many of you are thinking “Safety is for the other guy. I don’t need lectures, Scott. I know what I’m doing.”

Look in the Mirror

There was a time, as a D-1 football player and martial artist, when I looked at myself in the mirror and thought I was invincible. In addition to sports, I also worked with hazardous materials and heavy equipment at a golf course job, and was trained how to handle my duties safely. There was nothing you could have preached to me about staying safe. In my mind, safety speeches were for the other guy.

One evening my buddies and I headed to the beach to celebrate my latest kickboxing victory. It was a short drive later in the evening to scavenge for firewood, and I figured I could forgo my seatbelt as we scoured the area for supplies. It was a split-second decision not to snap my seatbelt into the buckle, and in retrospect, a lazy one. My friend lost control of his car, hit a mound of sand and sent the car hurtling end-over-end on the beach. When I woke up, I was a quadriplegic. This time, the mirror didn’t lie. I was not invincible. I couldn’t even move a finger.

In 2020, when we were all in lockdown – and seemingly super safety-conscious, national safety and Worker’s Compensation experts found that there were as many accidents as there were in 2019. In fact, statistics for 2019 and 2020 were higher than 2018. Accidents included slips and falls, back injuries, manufacturing incidents, trucking and construction accidents.

By “accidents” I am not referring to scrapes and bruises, but serious injuries; crippling injuries, surgeries and hospitalizations, and tragically, death.

In every case, the workers took on the attitude that safety was for the other guy. Safety didn’t apply to them, just like the seatbelt didn’t apply to me.

An Inescapable Philosophy

My accident changed my life. As I began my rehab, I realized that I was the other guy. It wasn’t about “me and them,” but us. In that hospital setting, supported and surrounded by incredible healthcare providers, I worked hard to get function, to feel better and to pardon myself. I vowed to help others and as a result, I arrived at my philosophy of vision, mindset and grit.

I understood that many of us live in a time where procrastination is easy. In fact, procrastination has gotten worse and not better. After all, why pay attention to a safety video when there are emails that demand response? Why worry about a training podcast when there are texts to send, videogames to play, social media posts to answer?

Vision, Mindset and Grit, requires each of us on the job, whatever we do on the job to realize that nothing is more important than safety. The “Other Guy” is you; the guy in the mirror.

We must all develop the Vision of making our workplace and each other safe; we must have the Mindset of making safety our most important mission and to have the daily Grit to keep safety top-most in our minds.

If we are not committed to safety, we will pay the price. Like an unpaid credit card bill, it will come back to haunt us. Safety may not be “fun,” but it will cost us if we ignore it.

 

For more information on booking Scott Burrows, Safety Keynote Speaker for your next event, contact him through this website or his office at: (520) 548-1169

 

Resilience and Grit, A Physical Impossibility?

 

It’s a funny comparison, resilience and grit, but as a resilience and grit keynote speaker, I know that what seems opposite are connected.

When we think of “resilience,” we think of a strand of cooked spaghetti, a rubber band, stretch-band or something that bends every which way in the wind but returns to normal. When most of us think of “grit,” we think of holding-fast, grinding it out and never yielding.

As a grit and resilience speaker I know that we can’t have one without the other and in fact, they need each other.

Taking it out of the “physical” and into the organizational, I can almost always predict who in an organization will adjust to change and who will encounter problems.

In November 2012, Laura Quast wrote an engaging article for Forbes on why people resist change. She listed 5 reasons:  fear of the unknown, mistrust, loss of control, bad timing, and every person’s tolerance for change.

The Resilience and Grit Equation

Taking the five points above, I like to turn them around and look at them through the lens of my personal philosophy of Vision – Mindset – Grit. Why? Because I believe that no matter what change you are going through, with resilience and grit, you can accomplish far more than you ever thought possible.

  • Embracing the unknown – Every great inventor, athlete, actor, CEO, sales person, artist, or most anyone who has risen to greatness did so because they embraced the unknown. They drowned out everything negative and had a vision of themselves as being successful, with the mindset of overcoming any challenge and the grit to fight it out.
  • Be in control – No one can be in control one-hundred percent of the time, but we can develop the courage to be resilient no matter what is thrown at us. We can visualize taking that control and understanding we are stronger, tougher and braver than we think.
  • Faith in the future – The resilient person is the one who has the vision and resilience to understand that things will work out IF the effort is made to use the daily grit to make it work.
  • Timing is perfect – The person with resilience and grit understands that “things change” and nothing stays the same. The drive to work changes, the shift from in-person work to virtual to hybrid, new machinery, executives, the organization itself changes. Do you have the vision of seeing yourself in a new role, a new office and even new co-workers? The timing could be perfect to allow yourself to stand-up and shine.
  • Tolerance for change – Who has the tolerance for change? You do. Who is resilient enough to adjust and thrive no matter the situation? You are.

 

The resilient person understands that there is no substitute for grit. It may not be “fancy” day to day, but resilient, motivated employees are those who make organizations work and with purposeful grit, they elevate companies to greatness.

 

For more information on Scott Burrows, Resilience & Grit Motivational Speaker for your next event, contact him through this website or his office at: (520) 548-1169

 

If Change is the New Normal, What Must Stay the Same?

 

“Everything is changing, Scott. What do I do now?”

 

Not long ago, as I was about to deliver a change management keynote speech, a harried chief executive manager asked me the question that you see above. If 2020 was a year of confusion and adjustment, what can be said about managing change in 2021 and beyond?

We have all heard the trite expression about change being constant. It has been applied to the stock market, computers, healthcare, transportation and certainly foodservice. As a change management keynote speaker, I was much more impressed with the three-dimensional model of change in the Harvard Business Review (October 29, 2020):

  • Change is perpetual, therefore, occurring all the time in an ongoing way.
  • Change is pervasive, meaning that it is unfolding in multiple areas of life at once.
  • Change is exponential; hence it accelerates at an increasingly rapid rate.

I think back to just last year, when the lockdown first took effect. It changed from indifference and contention to fear to resolve and amazingly to solution. It happened to every aspect of our lives and clearly, the change exploded. Take, for example, video conferencing or the technology involved in the 2020 school year.

The Change Ahead

“Everything changes — that’s the one thing that will never change. If you hide from change, you may find yourself stuck or left behind. If you embrace it, change can take you to some pretty amazing places in life.” – Clare Moore, Forbes magazine, March 30, 2021

Ms. Moore is correct. Everything does change. No human on earth can hide from it, and I would argue that even hiding is a change (we’ve all known people who have “hidden out” in their jobs for years). However, throwing up our hands and “embracing change” hardly means that we are powerless creatures.

In our 2021 lives, both work and personal, if change is the new normal, what must stay the same? We must. You and me; us. We must be rock solid and strong. But how? Here is how I answered the chief executive.

We must look deep within ourselves and our organizations to develop three strong supports:

Vision: What is the vision we have incorporated for ourselves to withstand anything that will affect our organizations, our department, our mission, our sense of purpose in the future? Can others appreciate your vision and do they see the seriousness with which you believe in it?

Mindset: We can all come out with feisty slogans, quotes and phrases, but what is your personal attitude toward standing up to the tides of change when the storms and waves crash over you? How will you hold this mindset close when some around you are ready to fold?

Grit: The best vision and hard-nosed mindset wither and fade without the daily grit to fight to overcome the changes and the challenges.

There is no change in 2021 or beyond that can be met by complacency and “sitting down” when you must be moving forward.

It is not that change is constant, or even that it strikes fear into us, but to understand that with vision, mindset and grit we can overcome whatever is put in our way. We will be the same person no matter what comes next and we will surely win.

 

To book Scott Burrows, Change Management Keynote Speaker for your next event, contact him through this website or his office at: (520) 548-1169

 

 

The Pandemic Might Have Changed Pharma Sales Forever – What About You?

 

As a pharma sales motivational speaker with a long-standing interest in healthcare, I followed how the COVID-19 pandemic affected our industry. There were profound changes – and it was much more than “business as usual.” The question is: “What about you? Are you ready to change with the changes?”

We are Innovation Champions

How can we not be proud of our industry? Seriously. According to a report by Deloitte Consulting (March 30, 2021), in 2020 the FDA “approved a near-record 53 novel drugs—up from 48 the prior year. These innovative therapies…offer new treatment options for patients who suffer from a wide range of illnesses including cancer, spinal muscular atrophy, and hereditary angioedema.”

What a great testament to a great industry! As a pharmaceutical sales speaker, I am amazed at the dedication of everyone involved.

However, this is not a time to rest on our laurels, in fact, the pandemic has exposed serious flaws that everyone involved in sales and marketing must be determined to address.

Brian Corvino and Candy Lurken, principal authors of the report appropriately named “The pandemic didn’t hinder drug launches but it has altered sales tactics”, noted that limited market access, inadequate understanding of marketing needs and poor product differentiation as being “the top reasons the drugs don’t live up to initial expectations.”

It’s about Sales and Marketing

Indeed, the new drug launches have not lived up to sales expectations. Companies have “revised or scaled back” and market response has been lackluster. Everyone is in agreement that the industry has struggled to convey the important sales messages as communication tactics have changed.

The Deloitte research has shown that in 2020:

  • Clinicians are seeing fewer patients and writing fewer prescriptions
  • Reps and clinicians have gotten used to virtual meetings
  • Information is being delivered through new channels

We know that, unfortunately, many patients have suffered due to a reduction in insurance benefits, and some practices cut back on admin people. And while we had no choice but to meet virtually, there may be a permanent move to hybrid situations, and while information has largely been conveyed digitally, it must be differentiated. What are you offering that is above and beyond, that exceeds expectation? What support do you offer that is surprising and shows effort and outstanding customer service?

Why it Matters

If you are in any aspect of pharma sales and marketing, then you are also aware of a simple but important truth as expressed by Corvino and Lurken: The pandemic has not reduced the demand for drugs that address unmet needs.

What you do as a pharma sales rep matters, to companies, clinicians and ultimately to patients. The year 2020 may have altered many things, but it did not affect the need for what you are offering and who it will ultimately help.

To succeed in this post-pandemic world will require your mindset, vision and the daily grit to make a difference. The challenges have never been greater, but neither have the rewards. Are you ready to make a difference?

 

 

Book Scott Burrows, Pharmaceutical Sales Keynote Speaker for your next event, contact him today through this website or his office at: (520) 548-1169

 

Change is All-Around Us, It’s Time to Rise Up

 

As a motivational speaker for the insurance and financial services industry, I have never seen as much sweeping change as we are experiencing now. I say this as someone who worked in the industry and made it to the Million Dollar Round Table and who carefully follows every industry development.

2020 changed everything, but 2021 will raise those changes to a whole new level.

Regulation 187 and Beyond

The amendment known as New York State’s regulation 187 is just a number to some, but it signaled the start of sweeping change in the insurance and financial service industry. Though its origins go back, to pre-pandemic 2019 it picked up steam across the nation.

Bill Unrue, industry insurance expert said at the start of 2021:

“The rule requiring insurers to act in the best interest of the consumer will likely become the standard for the U.S. life and annuity insurance industry over the next few years. The rule demands more simplicity and transparency within the annuity and life insurance sales experience to prevent what some call “consumer financial exploitation.”

In addition to the changes moving us all to greater transparency, more clarity and policy language that’s easier to understand, is another trend that can no longer be ignored: the 2021 Digital Climate.

Retail and commercial consumers are comparison shopping online as never before. And, what is surprising, are the consumers of that insurance. In a CNBC article on “panic buying” of insurance during the pandemic (October 21, 2020), it was found that:

“There was a 13% increase in life insurance applications among the under-44 age group in the third quarter versus Q3 2019, compared with a 9% jump for 45- to 59-year-olds and 0.4% in the 60-plus category.”

While the industry saw a jump in insurance sales in 2020, and that finally, more Americans are getting insured after years of decline. The so-called panic buying during the pandemic also meant that transparency was at an all-time high and climbing. The Millennial buyer, being an early adopter of all things digital, is seeking easy-to-find comparative coverage rates, superior, online customer service and a commitment of insurers to offering ethical and crystal-clear language as never before. What’s more, with states adopting similar rules to New York State’s regulation 187, anything put out online will be subject to intense scrutiny.

What is Your Vision?

You can turn your insurance and financial services future into a tremendous opportunity, and it’s apparent that customers are receptive as never before, but it’s going to take every ounce of your vision to make it happen. Do you have that vision?

Your mindset must be to offer exceptional and transparent customer service, to be as digitally savvy as you can be and to offer product that is unquestioned on the basis of its comparable value. Pre-pandemic, Americans had fallen off insurance purchases, now it is up to you to take advantage of the renewed interest. Can you embrace that mindset?

However, understand this is not the same industry that it was less than five years ago. It can be better, but it is up-to-you.

To be successful, will take the daily grit to outwork the competition and to convey the importance of what you are doing and why your mission is so important. You can be successful, but it is a commitment as never before.

 

Contact Scott Burrows, Insurance & Financial Services speaker for your next event, through this website or his office at: (520) 548-1169

 

There is no Medicine Like Grit

 

In my motivational presentations on Grit for healthcare organizations, my audiences are sometimes puzzled when I stress the importance of grit in every aspect of medicine and patient care. The relationship between grit and healthcare is stronger than you might imagine.

The Predictor

From physicians in training, to medical equipment sales teams, the topic of grit has come into greater prominence over the past five years.

Allen F. Shih wrote a groundbreaking article for the Journal of Graduate Medical Education in 2017 entitled The Importance of Grit in Medical Training. Shih, a physician and educator himself, understands that it is impossible for medical schools and residency programs to predict success.

To get into a medical school or competitive residency program has long been thought of as the domain of the intelligent and super-intelligent. However, intelligence may not be enough.

Studies of teachers and even West Point cadets has shown that some “intangible factor” beyond test scores, extra-curricular activities, demographic information or GPA indicates those candidates who will fight it out, dig-in, reach down and succeed.

According to research into grit:

“Some have suggested that grit should be integrated into the medical school admissions process by asking recommenders to speak to an applicant’s perseverance or by inquiring about grit during the interview process. We echo these sentiments.

“We expect grit to be an important metric in undergraduate and graduate medical education…we suggest that the academic medical community assess objective measures of grit in their review of applicants.”

As a keynote speaker on healthcare grit who has explored the topic with groups as wide-ranging as nursing students, pharmaceutical sales teams, orthopedic associations, hospital administrators and therapists, I have determined that “qualifications,” while important are flawed. “Over-stressed” measurements such as the need for admissions committees to debate statistically insignificant GPA candidate comparisons often push the topic of grit aside.

What Got You Here?

In a sense, my own journey started in healthcare, as a patient in a large hospital where an accident left me a quadriplegic. I not only understood that unless I developed the philosophy of Vision-Mindset-Grit, that I could languish in that bed and stumble in self-pity. I did improve and my life is much better than I expected due to a vision of wellness and a mindset to go farther than anyone thought was possible. It was grit that separated me from others in my position.

However, in the day-to-day journey that helped me off that bed and allowed me to stand-up and go forward, I was aware of those around me: physicians, surgeons, nurses, physical therapists and all the wonderful support personnel.

What interested me in my many talks to them over the months was that often the most skilled, supportive and compassionate healthcare providers weren’t necessarily those who graduated number one from their many classes and licensing, but those who clawed and fought for every victory and achievement.

These incredible people who formed my team saw in me, what I saw in each of them. They pushed me as others had pushed and elevated them. In the end, we all stood tall together.

Make no mistake, that grit not only belongs in healthcare, but may be its very life-blood.

 

To book Scott Burrows, Motivational Speaker on Healthcare Grit for next event, contact him today through this website or his office at: (520) 548-1169

 

What I Learned from My Pandemic

 

As a Florida motivational speaker who frequently delivers live presentations in Tampa, Orlando and Miami, I am well aware of what the pandemic did to wipe out everyone’s motivation. In fact, there’s a lot of research to back up why you’re feeling unmotivated following a miserable year of lockdown.

 

Where’s My Life?

Cory Stieg, wrote an article for CNBC (January 14, 2021) entitled “How the pandemic killed your motivation, and 6 simple ways to get it back, according to science.” It is a well-written piece where six key “motivational un-blockers” are identified by psychologists to help you get up and moving once again. The un-blockers include (the italics are mine):

  1. Create a daily ritual. Have a purpose.
  2. Set up routine cues. Make every day places and things special.
  3. Reward yourself in the right way. Celebrate responsibly.
  4. Make room for moments of positivity. Appreciate yourself.
  5. Don’t be too hard on yourself. Sometimes we need to go back to move forward.
  6. Know your triggers. Avoid mean people and time wasters.

As I read Ms. Stieg’s piece, I was struck by how well my philosophy of Vision, Mindset and Grit meshed with what the psychologists had identified as being important. I also realized that every one of us, at some point in our lives, will have our own, “personal pandemics.” These pandemics can knock us to the ground, and will un-motivate us to give up hope if we let them. For some of us it’s physical; for others it’s emotional or a devastating tragedy to ourselves or someone we love; sometimes, it’s all three.

Remembering the Moment

I remember the exact moment I awakened in my hospital bed following a horrific automobile accident in which I was a passenger. I was, one minute before the accident, a Florida State football player and competitive martial artist, and one minute after, a quadriplegic. My life, as I had known it, was over.

In that moment of awakening, I also knew that I had a choice. I chose a vision of overcoming “the pandemic” that had been dealt to me. How would I do this? By having a life’s purpose; by setting up strenuous routine to make me as whole and as well as I could be; by celebrating each triumph; by appreciating each victory of movement; by forgiving myself for slipping back or failing and most importantly, allowing no one to sit there and feel sorry for me.

I knew that to overcome the challenge of where my life had unexpectedly taken me, that I needed a singular mindset of wellness. Maybe nothing would ever be exactly the same, but in other ways, I knew it could be better and I could be stronger in purpose. I would not allow anyone to out-determine me.

How would I accomplish what I needed to accomplish? Through daily, hourly, minute-by-minute grit. I would not permit myself to be out-worked, or out-hustled.

This past year might have been the hardest you have ever faced work-wise, socially, physically or psychologically. And possibly, it came on top of another personal pandemic that previously crushed you.

My message is that you can stand-up, you can be greater than you ever thought possible, and you will succeed with vision, mindset and grit. As a Florida motivational keynote speaker, I know you can do it and that I can help.

 

To book Scott Burrows, Florida Motivational Speaker for your next event, contact him today through this website or his office at: (520) 548-1169